Thank you to all of you who have so warmly embraced our approach to true HDR. Recently we announced the launch of our Photoshop plug-in, 32 Float, which will allow you to take full control over your HDR and 32-bit images right from your Photoshop workflow. At this point, a last minute technical concern has sent us back to the test bench to ensure that the software meets our strict demands. We're now completing final testing to ensure the optimal user experience.

We apologize for the delay and to help make it up to you, or loyal customers and fans, we’ll be extending our $79 introductory launch pricing for an extra week through September 30th. We will release 32 Float as soon as final testing is complete. Please check back next week or, if you have not already done so, you can visit the website to sign up for a notification via email: http://www.unifiedcolor.com/notify-32-float.

read more

We gave Rob Hanson of Rob Hanson Photography a preview of 32 Float and he's pumped about working in full 32-bit mode right in Photoshop. Here’s some of what he had to say:

“Up until now, editing images in 32-bit mode in Adobe® Photoshop® was extremely limited. Most of the adjustment features were grayed out and unavailable in 32-bit mode. There were a couple of gamma adjustments and filters available, but nothing terribly useful. For those of us who feel a need to retain all of the information in an HDR image for as long as possible, this was a problem. Or, just ‘life as-it-is” when working with Photoshop.

read more

In 1964 Muhammad Ali announced that his strategy to win the heavyweight championship against Sonny Liston, was to "Float like a butterfly and sting like a bee," and summarizing his strategy for avoiding Liston's assaults, said, "Your hands can't hit what your eyes can't see." I have always loved the butterfly and bee quote, but was not aware of his follow-up line until recently, about not being able to hit what your eyes can't see.

Today, Unified Color Technologies is announcing 32 Float, the first 32-bit HDR Plug-in for Adobe Photoshop based on our patented Beyond RGB™ color space, and much like Ali's quote about being elegant and nimble, I think the line about not being able to hit what your eyes can't see is even more compelling.

read more

We've received a tremendous amount of interest from the press and photographers since we officially announced the product last week. Many of the discussions I had leading up to the launch had a common theme. Photographers wanted HDR tools that produced natural looking, real HDR images. Most folks said that they had seen enough of the grunge, hyper realistic, Harry Potter movie (insert your own adjective here) look that has unfortunately become synonymous with the term HDR. While I admit there is a time and place for every special effect, I believe this "Look" has been over used, and achieved the same special effect status as the "Auto Tuner" in the music world.

read more