Sunday, 11 July 2010 23:53

We've received a tremendous amount of interest from the press and photographers since we officially announced the product last week. Many of the discussions I had leading up to the launch had a common theme. Photographers wanted HDR tools that produced natural looking, real HDR images. Most folks said that they had seen enough of the grunge, hyper realistic, Harry Potter movie (insert your own adjective here) look that has unfortunately become synonymous with the term HDR. While I admit there is a time and place for every special effect, I believe this "Look" has been over used, and achieved the same special effect status as the "Auto Tuner" in the music world.

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Author:John Omvik
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